How to Be Concise and Captivate Readers with Your Web Writing

There are certain principles that seem to work time and again in copywriting, and in this article will present a few to you. 1. Be Concise People visiting your website are busy and on the go. They wish to complete a task, and that is to find something, or to do something. If they can’t find it quickly, they will move on, and move on quickly, to a different site. There is a proven 58% increase in usability on websites when the copy is concise. 2. Be Simple You may be surprised to learn that people do not read online. Instead, they skim the text for words that match their interests. Almost 80% of them do this! Keep your pages easy on the eyes, so that visitors can scan them quickly and efficiently for their desired targets, rather than getting bored and leaving. 3. Be Objective Take a look around the Internet; there are a ton of scams and pages…

Continue Reading

The Nature of Editing, of Writing, and of Proofreading

The three tasks of writing, editing copy, and editing content are quite different and unique. Special skills are needed to perform each. When writing, you are considering how to get certain content and certain ideas onto paper. The act of editing copy, which is also called proofreading, pertains to holding that copy to certain standards. The spelling, punctuation, grammar, and usage must be correct, in order for the writing to be best understood by everyone, and also so that an image of professionalism and competence is projected. Content editing, which is often referred to simply as editing, is about trying to best facilitate the communication of what the reader says in a way that blends with what a reader is seeking or desiring. Here we will take a look at the editing of copy, and the editing of content. Copy Editing The main task with which you should be concerned as a copy editor is making sure that the standard…

Continue Reading