Excite Consumers with Your Words

What exactly is it that will appeal to a reader or consumer when they are confronted with the opportunity to purchase a product? Well, take a moment to consider the first thing they experience when this exchange occurs. They are met with an offer. Powerful words Your goal, as an advertiser or copywriter, is to create the most memorable and powerful offer you possibly can, so that your readers, audience, and (potential) customers simply do not feel they can say no – and they do not wish to say no! If I were to offer you a $5000 laptop computer, you might not accept the offer. Even though the price makes it seem that this is a pretty good product, you may have no need for a laptop at this time because you have a laptop and a personal computer already! I would have great difficulty attempting to make this sale to you then, because the laptop computer is expensive…

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