How to Be Concise and Captivate Readers with Your Web Writing

There are certain principles that seem to work time and again in copywriting, and in this article will present a few to you. 1. Be Concise People visiting your website are busy and on the go. They wish to complete a task, and that is to find something, or to do something. If they can’t find it quickly, they will move on, and move on quickly, to a different site. There is a proven 58% increase in usability on websites when the copy is concise. 2. Be Simple You may be surprised to learn that people do not read online. Instead, they skim the text for words that match their interests. Almost 80% of them do this! Keep your pages easy on the eyes, so that visitors can scan them quickly and efficiently for their desired targets, rather than getting bored and leaving. 3. Be Objective Take a look around the Internet; there are a ton of scams and pages…

Continue Reading